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Clay
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Clay

Clay is a comprehensive, AI-driven platform designed to consolidate over 100 premium data sources and automate critical go-to-market workflows. By integrating robust data enrichment, AI research agents, and automated processes for inbound and outbound lead management, Clay empowers sales, marketing, and growth teams to transform insights into revenue. The platform’s unique value lies in its ability to streamline CRM enrichment, lead scoring, intent monitoring, and more – all within a single, unified interface.

Utilizing cutting edge AI capabilities such as an AI formula generator, personalized copywriting, and conditional workflow logic, Clay minimizes manual research and data vetting. This makes it a go-to solution for enterprises, startups, and agencies looking to optimize their GTM operations and drastically improve operational efficiency.


Website: https://www.clay.com/

Key Features

Access to 100+ premium data sources
AI research agents for automated data enrichment
Automated inbound and outbound lead workflows
CRM enrichment & hygiene automation
Multi-provider data enrichment
AI formula generator and personalized copywriting
Real-time intent signal tracking

Use Cases

CRM Enrichment & Hygiene: Automatically update and clean your CRM with enriched data, ensuring accuracy and empowering your sales team with reliable information.
TAM Sourcing: Build targeted lead lists using 10+ data sources combined with AI-driven research to identify high-value prospects.
Account & Lead Scoring: Generate custom lead scores to prioritize accounts and focus efforts on prospects with the highest potential.
Intent-based Outreach: Leverage real-time intent signals to reach out to prospects at the right moment, such as following job changes, funding news, or promotions.
Automated Outbound Campaigns: Quickly build, enrich, score, and message leads at scale, reducing manual research and speeding up the sales cycle.

Benefits

Streamlines GTM data integration from multiple premium sources
Automates manual research, saving significant time
Enhances lead scoring and prioritization for improved sales efficiency
Ensures high-quality, up-to-date CRM data
Optimizes outbound outreach with real-time intent signals
Consolidates disparate tools into one centralized platform to cut costs

Metrics

Enrichment Coverage: 2x improvement from low 40% to high 80%
Automated Outreach Impact: 5x increase in demos and team output
Time Saved: 4 hours per week saved on manual research

Pricing Plans

Free - $0/month
  • 100 credits/month (billed monthly) or 1.2K credits/year (billed annually)
  • Unlimited users
  • Up to 100/search
  • Exporting
  • AI / Claygent
  • Rollover credits (up to 2x)
Starter - $149/month
  • 2000 credits/month option
  • 3000 credits/month option
  • Unlimited users
  • Up to 2,000/search
  • Exporting
  • AI / Claygent
  • Rollover credits (up to 2x)
  • Use your own API keys
Explorer - $349/month
  • Multiple credit options (e.g., 10K, 14K, or 20K credits/month)
  • Unlimited users
  • Up to 10,000/search
  • Exporting
  • AI / Claygent
  • Rollover credits (up to 2x)
  • Use your own API keys
  • Integrate with any HTTP API
  • Webhooks
  • Email sequencing integrations
Pro - $800/month
  • Credit options ranging from 50K to 150K credits/month
  • Unlimited users
  • Up to 25,000/search
  • Exporting
  • AI / Claygent
  • Rollover credits (up to 2x)
  • Use your own API keys
  • Integrate with any HTTP API
  • Webhooks
  • Email sequencing integrations
  • CRM integrations
Enterprise - Custom
  • All Pro features
  • Unlimited rows (API)
  • Custom automation templates
  • Sources sync hourly
  • 40 action columns per table
  • AI prompting support
  • Snowflake integration
  • Dedicated Slack support
  • Credit reporting analytics
  • Private Clay recipes

Testimonials

Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.

Scotty Huhn, Revenue Strategy & Data, OpenAI

Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program.

Josh Kim, Head of Growth Programs, Notion

Diverse Programmers Recommendation

Clay’s AI-driven platform offers a robust solution for automating and optimizing go-to-market operations. Diverse Programmers can provide advisory, integration, and custom solutions to further enhance your workflow and operational efficiency.

Ease of Use

Setup Time: Less than 1 hour

Onboarding: Step-by-step guided tutorials and extensive documentation available

User Experience: Intuitive UI with a minimal learning curve and creative, engaging design

Security & Compliance

Data Encryption: End-to-end encryption

Privacy Policy

Support Options

Live Chat: Yes

Email Support: Yes

Community Forum: Yes

Documentation

Contact Diverse Programmers today to learn more or request a custom integration.
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6 Different Reasons We Should Partner

  • 1Expert in Automation and Streamlining Operations
  • 2Proven Track Record of Success
  • 3Customized Solutions for Your Needs
  • 4Dedicated to Enhancing Efficiency Across Departments
  • 5Trusted by Leading Organizations
  • 6Personable and Client-Focused Approach
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